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Impact of pharmaceutical packaging on consumer buying behaviour of otc drugs in port harcourt, Nigeria

This study investigates the role of pharmaceutical packaging on consumer buying behaviour of over the counter (OTC) drugs in Port Harcourt. The research is based on consumers visiting community pharmacies within Port Harcourt. A well-structured questionnaire using a 5-point Likert scale was designed and used for this study to obtain primary data from respondents. Section […]