Focus

What are the benefits?

Proper patient compliance promises the best possible outcome of the treatment provided. By contrast, poor compliance prejudices a favourable outcome and at worst can be harmful to the patient. In addition, there can be significant cost implications if medication is wasted or the patient requires additional treatment due to poor compliance.

How can packaging help patient compliance?

Carefully designed packaging can make a significant contribution to patient compliance with respect to, for example:

• Ease of identification
• Clarity of instructions
• Visible evidence of medication taken

Through elements such as printing, colour-coding and the format of the package itself, package designers can incorporate features which serve to improve patient compliance.